Broad expertise with a focus on detail:

Brand & Product Expertise

We pride ourselves in knowing everything there is to know about sports cars.

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Driving dynamics in all its facets:

Driving Experience

Let's get down to business! For participants, our driving programs usually mean fun, Precision and Lightness.

Versatile driving experiences within reach:

Driving Experience

Here's what it's all about! For participants, our driving programs usually mean fun, precision, and ease.

Broad expertise with a focus on detail:

Brand and Product Expertise

We pride ourselves in knowing everything there is to know about sports cars.

Driving dynamics in all its facets:

Driving Experience

We are the real deal! For participants, our driving programs usually mean fun, precision, and ease.

&

Globally CONNECTED

Globally CONNECTED

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Brand and Product Expertise

We pride ourselves in knowing everything there is to know about sports cars. Therefore, it’s not just the end customers who learn from us, but also instructors, sales staff, product experts and motorsport enthusiasts themselves.

We are capable of tackling complex topics such as vehicle dynamics, e-mobility or aerodynamics holistically on a theoretical level and making them accessible with real-world examples. This enables us to design diverse training courses that always fascinate our customers and help them develop professionally.

The fundamentals stem from our trainers’ and instructors’ own experience, gained through thousands of hours behind the wheel. And with this exact attitude, we share our know-how: with many practical examples from the field – in such a way that you can even hear the engine roar from the training room.

Our trainers and instructors understand the sports car industry inside and out. Doesn’t matter if the engine is in the front, middle, or back. Gasoline, hybrid or electric. We know every switch, every assistance system, and every optional feature that makes all the difference in sports driving.

Our training sessions will stick in your head – that’s a promise!

Brand and Product Expertise

We aim to know everything about sports cars – and when we say „everything,“ we mean it: everything. Not only end customers learn from us, but also instructors, sales representatives, product experts, and motorsports professionals.  

We are capable of tackling complex topics such as vehicle dynamics, e-mobility or aerodynamics holistically on a theoretical level and making them accessible with real-world examples. This enables us to design diverse training courses that always fascinate our customers and help them develop professionally.  

The foundation is our own experience, which our trainers and instructors have gained through thousands of hours behind the wheel. And it is precisely with this spirit that we pass on our know-how: with many vivid examples from real life – and in such a way that you can almost hear the engine roaring from the training room.  

Our trainers and instructors know the sports car industry inside and out. Whether the engine is front, mid, or rear. Gas, hybrid, or electric. We know every switch, every driver assistance system, and every optional feature that makes a difference when driving sportily.  

Our training sessions will stick in your head – that’s a promise! 

Driving Experience

We are the real deal! For participants, our driving programs usually mean fun, precision and ease. Of course, there is a lot of work behind it – and the accumulated experience of our employees.

Whether it’s a road tour, driver safety training, racetrack training or certification course: we know exactly how the concept should be structured and what needs to be taken into account during preparation. This includes all safety standards and precautions as well as the accurate adjustment to the participants’ level and the features of the selected cars.

Thus, Sport Driving offers every target group the perfect dynamic driving experience. The product – the sports car – is always in the spotlight. We create the opportunity to extract everything we can from the cars and drivers, so that we can extensively test the special features of each model in a controlled environment.

Because that’s the only way to create sustainable brand and product experiences!

Driving Experience

Here’s what it’s all about! For our participants, our driving programs usually mean fun, precision, and ease. But of course, there’s a lot of work behind it – and the concentrated experience of our employees.  

Whether it's a road tour, driving safety training, racetrack training, or certification course: we know exactly how to structure the concept and what to look out for during preparation. This includes all safety standards and precautions, as well as precise adaptation to the participants' level and the features of the chosen cars.  

This way, Sport Driving offers a perfectly tailored driving dynamics experience for every target group. The focus is always on the product, the sports car. We create the opportunity to get the most out of the cars and the drivers, thereby extensively testing the unique features of each model in a controlled environment.  

Because that’s the only way to create sustainable brand and product experiences! 

Consulting

We are sports‑car experts through and through. We know the cars, their driving characteristics, and their assistance systems inside out.  

We’re not theorists – our knowledge comes from real‑world experience. Because we ’re behind the wheel every day, because we’re out on the track every day. We know how to design a driving program that excites every target group. And we know how to convey theoretical knowledge within our field in a way that truly sticks. 

We make all of this available to our clients and share our passion with them – that’s what consulting means to us.  

We are sportsCar experts through and through. We know the cars, their driving characteristics, and their assistance systems inside and out.

We're not theorists – our knowledge comes from realworld experience. Because werein back at the wheel every day, because weevery day on the track. We know how to design a driving program that excites every target group. And we know how to convey theoretical knowledge within our field in a way that truly sticks.

We make all of this available to our clients and share our passion with them – that’s what consulting means to us.

Consulting

We are sports car experts through and through. We know the cars, their driving characteristics, and assistance systems inside and out.  

We’re not theorists – our knowledge comes from real‑world experience. Because we ’re behind the wheel every day, because we’re out on the track every day. We know how to design a driving program that excites every target group. And we know how to convey theoretical knowledge within our field in a way that truly sticks. 

We offer all of this to our clients and share our passion with them – that's what consulting means to us.  

Quality Management

We live and breathe automotive. We understand exactly what matters, and we let our expertise speak for itself.

This is the foundation of our Quality Management. We don’t just follow standards – we help shape them and continuously drive meaningful improvements.

Whether it’s certifications, re‑certifications, developing training programs for instructors and sales teams, hosting conferences, or conducting audits: this is where our expertise truly comes into play.

We live and breathe automotive. We understand exactly what matters, and we let our expertise speak for itself.

This is the foundation of our Quality Management. We don't just follow standards – we help shape them and continuously drive meaningful improvements.

Whether it's certifications, re-certifications, developing training programs for instructors and sales teams, hosting conferences, or conducting audits: this is where our expertise truly shines.

Quality Management

We live and breathe automotive. We understand exactly what matters, and we let our expertise speak for itself.

This is the foundation of our Quality Management. We don’t just follow standards – we help shape them and continuously drive meaningful improvements.

Whether it’s certifications, re‑certifications, developing training programs for instructors and sales teams, hosting conferences, or conducting audits: this is where our expertise truly comes into play.

Coaching & Trainings

We are the experts when it comes to driving experiences and product training. That includes designing driving programs and seminars – and putting them into action.  

We don’t just talk about it – we get behind the wheel ourselves. Our team consists of 150 employees, including 110 brand‑qualified instructors and product trainers. With this crew, we deliver around 130 events per year, and we work daily as brand ambassadors in Brand Experience Centers. 

Whether on the racetrack or in the training room: our trainers, instructors, and coaches are true petrol heads with an electrified soul – curve chasers and best buddies. For our clients, we give everything – and we’re always happy to go full throttle.  

We are the experts when it comes to driving experiences and product training. That includes designing driving programs and seminars – and putting them into action.

We don’t just talk about it – we get behind the wheel ourselves. Our team consists of 150 employees, including 110 brandqualified instructors and product trainers. With this team, we deliver around 130 events per year, and we work daily as brand ambassadors in Brand Experience Centers.

Whether on the racetrack or in the training room: our trainers, instructors, and coaches are true petrolheads with an electrified soul – curve chasers and best buddies. For our clients, we give everything – and we’re always happy to go full throttle.

Coaching & Trainings

We are the experts when it comes to driving experiences and product training. That includes designing driving programs and seminars – and putting them into action.  

We don’t just talk about it – we get behind the wheel ourselves. Our team consists of 150 employees, including 110 brand‑qualified instructors and product trainers. With this crew, we deliver around 130 events per year, and we work daily as brand ambassadors in Brand Experience Centers. 

Whether on the racetrack or in the training room: our trainers, instructors, and coaches are true petrol heads with an electrified soul – curve chasers and best buddies. For our clients, we give everything – and we’re always happy to go full throttle.  

Technical Support

The right experience always requires the right equipment – and someone who ensures it’s available, in the right place, at the right time, and ready to go.

Whether it’s pre‑ and post‑event maintenance, ordering spare parts and tires, handling vehicles and the entire fleet, or anything connected to it: our technicians take care of it.

With us, there are no equipment shortages. Everything is ready when it’s needed – and everything operates safely and flawlessly.

The right experience always requires the right equipment – and someone who ensures it’s available, in the right place, at the right time, and ready to go.

Whether it's pre- and post-event maintenance, ordering spare parts and tires, managing vehicles and the entire fleet, or anything related, our technicians take care of it.

With us, there are no equipment shortages. Everything is ready when it’s needed – and everything operates safely and flawlessly.

Technical Support

The right experience always requires the right equipment – and someone who ensures it’s available, in the right place, at the right time, and ready to go.

Whether it’s pre‑ and post‑event maintenance, ordering spare parts and tires, handling vehicles and the entire fleet, or anything connected to it: our technicians take care of it.

With us, there are no equipment shortages. Everything is ready when it’s needed – and everything operates safely and flawlessly.

Digital Solutions

At Sport Driving, the driving experience and the transfer of product knowledge are always at the center. Around that core, we rely on a set of dependable digital solutions that make coordination, preparation, and execution smoother – for us and for our clients alike.

One example is participant management, which has long moved beyond Excel sheets and now runs on tools specifically designed for this purpose.

Whether it’s systems for workforce planning, performance evaluations, certifications, or training and development – we know what it takes. Together with our partners, we design the right solutions for each client’s individual needs, all fully aligned with current GDPR and TISAX requirements.

At Sport Driving, the driving experience and the transfer of product knowledge are always at the center. Around that core, we rely on a set of dependable digital solutions that make coordination, preparation, and execution smoother – for us and for our clients alike.

One example is participant management, which has long moved beyond Excel spreadsheets and now runs on tools specifically designed for this purpose.

Whether it's systems for workforce planning, performance evaluations, certifications, or training and development – we know what it takes. Together with our partners, we design the right solutions for each client’s individual needs, all fully aligned with current GDPR and TISAX requirements.

Digital Solutions

At Sport Driving, the driving experience and the transfer of product knowledge are always at the center. Around that core, we rely on a set of dependable digital solutions that make coordination, preparation, and execution smoother – for us and for our clients alike.

One example is participant management, which has long moved beyond Excel sheets and now runs on tools specifically designed for this purpose.

Whether for workforce planning, performance reviews, certification, or training and development: We know what it takes and we have the right solutions ready.

Mobile Charging Trailer

The future is electric. That means acceleration and speed – but it also means one thing: fully charged batteries. And charging stations aren’t available everywhere at all times.

Naturally, we have a solution for that as well. We provide our clients with mobile charging infrastructure.

We coordinate seven charging trailers designed to charge multiple vehicles simultaneously — and in a very short amount of time. Because in the end, it’s not the charging infrastructure that matters most — it’s the experience on the track.

The future is electric. That means acceleration and speed – but it also means one thing: fully charged batteries. And charging stations aren’t available everywhere at all times.

Naturally, we have a solution for that as well. We provide our clients with mobile charging infrastructure.

We coordinate seven charging trailers designed to charge multiple vehicles simultaneously, and in a very short amount of time. Because in the end, it's not the charging infrastructure that matters most; it's the experience on the track.

Mobile Charging Trailer

The future is electric. That means acceleration and speed – but it also means one thing: fully charged batteries. And charging stations aren’t available everywhere at all times.

Naturally, we have a solution for that as well. We provide our clients with mobile charging infrastructure.

Our charging trailers are designed to charge multiple vehicles simultaneously in the shortest possible time. Because the focus is not on the charging infrastructure – but always on the experience on the road.

Guest Management

Who takes care of participants during our driving events or product trainings when they’re not on track or in the seminar room? Quite simply: we do.

At Sport Driving, we love being hosts. We answer questions on the hotline and ensure smooth, pleasant processes long before the event begins. On event day, we welcome participants, turn the accreditation process into an experience, accompany customer groups throughout the day, and cultivate a consistent culture of hospitality. In short: we’re always there.

At every event, we see ourselves as brand ambassadors – for our own company and for our clients and partners. Because at Sport Driving, everyone should feel comfortable at all times.

Who takes care of participants during our driving events or product trainings when they’re not on track or in the seminar room? Quite simply: we do.

At Sport Driving, we love being hosts. We answer questions on the hotline and ensure smooth, pleasant processes long before the event begins. On event day, we welcome participants, turn the accreditation process into an experience, accompany customer groups throughout the day, and cultivate a consistent culture of hospitality. In short: we’re always there.

At every event, we see ourselves as brand ambassadors—for our own company and for our clients and partners. Because at Sport Driving, everyone should feel comfortable at all times.

Guest Management

Who takes care of participants during our driving events or product trainings when they’re not on track or in the seminar room? Quite simply: we do.

At Sport Driving, we love being hosts. We answer questions on the hotline and ensure smooth, pleasant processes long before the event begins. On event day, we welcome participants, turn the accreditation process into an experience, accompany customer groups throughout the day, and cultivate a consistent culture of hospitality. In short: we’re always there.

At every event, we see ourselves as brand ambassadors – for our own company and for our clients and partners. Because at Sport Driving, everyone should feel comfortable at all times.

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Guest Manager - Part-time (m/f/d)

Appreciative, honest, and relaxed company culture

Flat hierarchies with ample room for personal development

Independent and self-directed work

The "Impossible is Nothing" principle with correspondingly unconventional (out-of-the-box) as well as dynamic processes & methods

Highly motivated, interdisciplinary team on an equal footing

„Achieving more together“ as an overarching team spirit / strong togetherness

Flexible working hours, where possible

#SDVibes

# Feel the SD Vibes

Quality Management

We live and breathe automotive. We understand exactly what matters, and we let our expertise speak for itself.

This is the foundation of our Quality Management. We don't just follow standards – we help shape them and continuously drive meaningful improvements.

Whether it’s certifications, re-certifications, developing training programs for instructors and sales teams, hosting conferences, or conducting audits: this is where our expertise truly comes into play.

We live and breathe automotive. We understand exactly what matters, and we let our expertise speak for itself.

This is the foundation of our Quality Management. We don't just follow standards – we help shape them and continuously drive meaningful improvements.

Whether it's certifications, re-certifications, developing training programs for instructors and sales teams, hosting conferences, or conducting audits: this is where our expertise truly shines.

Quality Management

We live and breathe automotive. We understand exactly what matters, and we let our expertise speak for itself.

This is the foundation of our Quality Management. We don't just follow standards – we help shape them and continuously drive meaningful improvements.

Whether it’s certifications, re-certifications, developing training programs for instructors and sales teams, hosting conferences, or conducting audits: this is where our expertise truly comes into play.

Guest Manager - Full-time (m/f/d)

Appreciative, honest, and relaxed company culture

Flat hierarchies with ample room for personal development

Independent and self-directed work

The "Impossible is Nothing" principle with correspondingly unconventional (out-of-the-box) as well as dynamic processes & methods

Highly motivated, interdisciplinary team on an equal footing

„Achieving more together“ as an overarching team spirit / strong togetherness

Flexible working hours, where possible

#SDVibes

# Feel the SD Vibes

Driving Experience

We're the real deal! For participants, our driving programs usually mean fun, precision, and ease. Of course, there's a lot of work behind it – and the accumulated experience of our staff.

Whether it's a road tour, driver safety training, racetrack training, or a certification course: we know exactly how the concept should be structured and what needs to be taken into account during preparation. This includes all safety standards and precautions, as well as accurate adjustments to the participants‘ skill level and the features of the selected cars.

Thus, Sport Driving offers every target group the perfect dynamic driving experience. The product – the sports car – is always in the spotlight. We create the opportunity to extract everything we can from the cars and drivers, so that we can extensively test the special features of each model in a controlled environment.

Because that's the only way to create sustainable brand and product experiences!

Driving Experience

We're the real deal. For participants, our driving programs usually mean fun, precision, and ease. Of course, there's a lot of work behind it – and the accumulated experience of our employees.

Whether it's a road tour, driver safety training, racetrack training, or a certification course: we know exactly how the concept should be structured and what needs to be considered during preparation. This includes all safety standards and precautions, as well as precise adjustments to the participants‘ level and the features of the selected cars.

Thus, Sport Driving offers every target group the perfect dynamic driving experience. The product – the sports car – is always in the spotlight. We create the opportunity to extract everything we can from the cars and drivers, so that we can extensively test the special features of each model in a controlled environment.

Because that's the only way to create sustainable brand and product experiences!

Brand and Product Expertise

We pride ourselves on knowing everything there is to know about sports cars. As a result, it's not just end customers who learn from us, but also instructors, sales staff, product experts, and motorsport enthusiasts themselves.

We can address complex topics like vehicle dynamics, e-mobility, or aerodynamics holistically on a theoretical level and make them accessible with real-world examples. This allows us to design diverse training courses that consistently captivate our customers and aid their professional development.

The fundamentals stem from our trainers‘ and instructors‘ own experience, gained through thousands of hours behind the wheel. And with this exact attitude, we share our know-how: with many practical examples from the field – in such a way that you can even hear the engine roar from the training room.

Our trainers and instructors understand the sports car industry inside and out. It doesn't matter if the engine is in the front, middle, or back. Gasoline, hybrid, or electric. We know every switch, every assistance system, and every optional feature that makes all the difference in sports driving.

Our training sessions will stick with you, guaranteed!

Brand and Product Expertise

We pride ourselves on knowing everything there is to know about sports cars—and when we say „everything,“ we mean everything. It's not just end customers who learn from us, but also instructors, sales staff, product experts, and motorsport enthusiasts themselves.

We can address complex topics like vehicle dynamics, e-mobility, or aerodynamics holistically on a theoretical level and make them accessible with real-world examples. This allows us to design diverse training courses that consistently captivate our customers and aid their professional development.

The fundamentals stem from our trainers‘ and instructors‘ own experience, gained through thousands of hours behind the wheel. And with this exact attitude, we share our know-how: with many practical examples from the field – in such a way that you can even hear the engine roar from the training room.

Our trainers and instructors understand the sports car industry inside and out. It doesn't matter if the engine is in the front, middle, or back. Gasoline, hybrid, or electric. We know every switch, every assistance system, and every optional feature that makes all the difference in sports driving.

Our training sessions will stick with you, guaranteed!

Extensive Consulting

We are sports car experts through and through. We know the cars, their driving characteristics, and assistance systems inside and out.

We’re not theorists – our knowledge comes from real‑world experience. Because we ’re behind the wheel every day, because we’re out on the track every day. We know how to design a driving program that excites every target group. And we know how to convey theoretical knowledge within our field in a way that truly sticks.

We offer all of this to our clients and share our passion with them – that's what consulting means to us.

Extensive Consulting

We are sports car experts through and through. We know the cars, their driving dynamics, and assistance systems inside and out. And we know what drivers want.  

We are not theorists; our knowledge comes from our own experience — because we're behind the wheel every day, because we're on the track every day, because we know the best driving locations.

We can stage sports cars and create concepts for driving programs. We know what needs to be in a guideline. We understand safety standards and how to apply them. We live customer loyalty and are experts in lead and conversion rates.

We make all this knowledge available to our customers – so that they can shine with it and share and/or ignite a passion for sports cars with their own (end) customers.